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Rabu, 03 April 2013

SEMANTICS ANALYSIS IN THE BANNER “LIFE WAS MUCH EASIER THAN WHEN APPLE AND BLACKBERRY WERE JUST FRUITS”


A. INTRODUCTION
Semantics is a study of the meaning of lexical items and other parts of language. According to Godfrey Leech, there are seven types of meaning in Semantics; conceptual, connotative, stylistic, affective, reflected, collocative and thematic meaning (1981). This paper focuses on only two of the types of meaning: conceptual meaning and connotative meaning. The lexical items chosen for the study are /Life/,/Was/, /Much/, /Easier/, /When/, /Apple/, /and/, /Blackbery/, /Were/, /Just/, and /Fruits/. These words seem so interesting and unique to be elaborated as follows:

B. CONCEPTUAL MEANING
Conceptual meaning means logical, cognitive, or denotative content (Nida, 1975:25). It is based on two structural principles, which are contrastiveness and constituent structures. It is usually derived from definitions we find in dictionaries and the appearance of these lexical items. We give these lexical items features (constituent structures) and eliminate other features which are not present (contrastiveness structures).